Service Bro

Customer Reactivation & Outbound

Outbound Customer Campaigns for Service Businesses

Filter your existing customer list, build configurable multi-touch SMS and ringless voicemail campaigns, customize each touch, and track campaign activity while the campaign runs.

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What are outbound customer campaigns for service businesses?

Outbound customer campaigns let a service business reach selected people in its existing customer database using a contractor-controlled audience, cadence, and message. In Service Bro, campaigns can use SMS and ringless voicemail, each touch can carry its own message, campaign activity remains visible while it runs, and remaining touches stop when a customer engages, books, or calls back. Customer reactivation is one use case for this broader outbound capability.

How a campaign runs

Build SMS and ringless voicemail campaigns from your customer list

Customer reactivation uses your existing customer database for targeted outreach, with remaining campaign touches stopping when a customer engages.

Filter your customer list

Build the campaign audience by filtering customers from your own database.

SMS and ringless voicemail

Two channels, used in a configurable multi-touch cadence.

Different message each touch

Every touch can carry its own customized message rather than repeating the same text.

Live campaign stats

Watch how the campaign is doing while it is still running.

Stops on engagement

When a customer engages, books, or calls back, remaining touches are cancelled.

Customers Can Reply

Customers can reply by SMS during the campaign, keeping the conversation connected to the outreach.

At-risk customers

Reconnect with customers who have not booked recent service

Service Bro can identify customers with no recent service history, using an inactivity timeframe you set for your business.

Service Bro can identify customers without recent service history using the inactivity timeframe your company chooses. You decide whether that group belongs in an outbound campaign and what message they should receive.

Example campaign
Illustrative

Audience built

No recent service · your timeframe

Touch 1 — SMS

Your message

Touch 2 — ringless voicemail

Different message

Customer replied

Removed from remaining touches

One example of how a campaign can run. You configure the audience, cadence, and messages.

Campaign ideas

Examples of customer reactivation campaigns

These are examples of campaigns you can create — not fixed modes in the product.

  • Maintenance reminders for customers approaching their next visit
  • At-risk or dormant customers with no recent service history
  • Membership and lifecycle reminders
  • Seasonal outreach to selected customers in your database

Campaign activity is visible in the Control Center, and our guide covers how to get more jobs from your existing customer database.

Frequently asked questions

Your own customer database. You choose and filter the audience you want to include in a campaign.

SMS and ringless voicemail, in a multi-touch cadence you configure.

Yes. Every touch in the cadence can carry its own customized message.

If a customer engages, books, or calls back, Service Bro removes that customer from the remaining campaign cadence.

Service Bro can surface customers with no recent service history, using an inactivity timeframe you control.

Yes. Campaign stats are available while the campaign is running, not just after it ends.

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Join the waitlist to hear when Service Bro opens to more home service companies.

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